No. 003 · Studio

Inside the Embroidery Studio

The studio has been running longer than most of our customers have been buying workwear. The standard is simple: only perfection is good enough.

The standard

"Only perfection is good enough." That's the line above the machine, and years in the industry earned the right to set the bar there. Every garment that leaves the studio passes a quality check. If it doesn't meet the standard, it doesn't go out. Simple as that.

The kit

Multi-head Tajima setup. Industry standard for a reason, quiet enough to think over, fast enough to clear a 200-piece order in an afternoon, tension steady from the first garment to the last. Threads are Madeira Polyneon, two hundred plus colours kept on the wall. Polyester base, because cotton fades a year into a hi-vis vest's life and that's not the standard.

The turnaround

Once the garments are here and the artwork is signed off, the machines turn a job round in about forty-eight hours. The full order takes ten to fourteen working days, because the blanks have to land before we can decorate them. Rush is available, and we will tell you straight whether your date is possible before we take the deposit. We don't promise what we can't hit.

Workwear hung in the studio
The studio, fresh batch, fresh embroidery

The bit nobody asks

Most delays aren't on us. They're the artwork file. We get sent a PNG of a JPG of a screenshot from someone's phone. A logo that's 800px wide, with white halo round the edges, against a transparent background that turned out to be checkerboard. We need vector, SVG, AI or EPS. If you've only got raster that's fine; we'll redraw it and quote that bit separately so you know what you're paying for.

"Wrong fabric and the stitch puckers. Wrong density and the threads pull through. Wrong colour profile and the navy you signed off arrives looking purple. The machine doesn't care. The person at it does."

Most of the value of in-house decoration isn't the machine. It's the person at the machine catching the problem before the order's already half done. That's what years of experience buys you.

If you're getting quotes for branded workwear, ask three things: what file formats they accept, what they'll do if your file is wrong, and who's actually checking the work before it ships. The answers tell you whether you're talking to a workshop or a middleman.